What was 'that Fatima ad' all about?
Why Budweiser’s reincarnation of their classic Whassup ad works
Why ‘The Morning After Pillow’ created by Axe (Lynx in the UK) in 2012 would be given the cold shoulder today
How The Boks won the Rugby World Cup in advance with this moving film
Why the ASA rule against gender stereotyping doesn’t solve the problem
The ASA introducing the law that prevents gender stereotyping is necessary and welcome, but how can we police influencers?
The latest Clif Bar film illustrates how to make corporate purpose films work by being real
An analysis of what works, and what doesn’t, when making corporate purpose films