Is football club advertising the new beautiful game?
Chelsea FC’s first campaign with Uncommon captures new head coaches’ vision
Channel 4’s Paralympic campaign calls out patronising language
McDonald’s ushers in a McFlurry of nostalgia for its 50th
Honda campaign nods to the power of brand above all else
A campaign from Honda, featuring slogans including ‘We also do motorcycles’ and ‘You know what fits perfectly with a biker jacket’, affirms the power of ‘sign’ value in today’s consumer society
Coca-Cola emphasises the human connection in new Olympics campaign
With a history of sponsoring the Olympic Games dating back nearly a century, a lot rides on Coca-Cola’s Olympics offering, and leaning into human connection is a smart play