‘Make It Yours’: McDonald’s and Leo Burnett celebrate young adults ownership of the brand
Life imitating AI: AI is building entire brand worlds, and life is imitating them
Rihanna stunt gives us 81 million reasons to do ‘IRL’ creative
Creators into skaters: Iris launches 'First Flips' campaign with Samsung UK x Skateboard GB to prove anyone can skate
Twix US highlights ‘cookie in disguise’ status in humorous ad
Voting is Hot AF: Saatchi & Saatchi debut new campaign to drive young voters to the polls
Built on the insight that voting officially makes you hotter, the work aims to encourage young people to get out and vote in the 4th July general election
Habitat nods back to a nostalgic era of elegant wall advertising
PR Stunt Watch: Rishi's National Service, Bupa and Annie Leibovitz's photography exhibition of Paralympic athletes
'Meet Your Digital Self' explores the digital divide between generations and its impact on young people’s mental health
