PR Stunt Watch: Paddy Power’s Asterisk team, Steve Bray at Rishi’s announcement and Ikea launches the Cat-alogue
Phone, wallet, keys, copywriter...
PR Stunt Watch: A Mental Health Awareness Week Special
Carlsberg and Erdinger release celebratory beer to mark departure of Liverpool manager
Marvel demonstrates its superpowers with experiential X-Men Airbnb
The Walt Disney Company and Marvel’s latest experiential stunt for its nostalgic X-Men ’97 reboot involves an ambitious Airbnb tie-in. Is this the ultimate in fan immersion?
Why Coca-Cola has been relentlessly disrupting its visual branding
Coca-Cola’s recent campaign features a ‘crushed’ version of its logo, designed to make viewers associate the product with recycling
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
'Make it Merch' helps fans support their team without breaking the bank
Swarovski’s next level store design doesn’t compromise
